Get fit & do good with FitForFood. Joel McHale’s in. Are you?

If you’re like us, as soon as the ball dropped on New Year’s, your visions of sugarplums turned into visions of you achieving every fitness goal you’ve ever had—you’re crossing finish lines, looking dynamite in a swimsuit, setting a new personal record, getting off the couch 3x a week. You’re motivated, energized, and looking 2015 square in the ...

Joel McHale participates in FitForFood

If you’re like us, as soon as the ball dropped on New Year’s, your visions of sugarplums turned into visions of you achieving every fitness goal you’ve ever had—you’re crossing finish lines, looking dynamite in a swimsuit, setting a new personal record, getting off the couch 3x a week. You’re motivated, energized, and looking 2015 square in the eyes.

And then BOOM! January is almost over and it appears those resolutions were no match for Father Time. You were doing so well and now you’re doing so­-so. Well guess what, America? We’ve got just the thing to help you get back on track.

Starting February 3rd, every calorie you burn by being active will count toward meals for people in need. Burn calories, give calories. It’s that simple.

It’s a cause we’re calling FitForFood.

Our goal is 1 billion calories. And when we reach it, we’ll help provide 1.5 million meals to Americans who struggle with hunger with the help of our partner Feeding Americathe nation’s largest domestic hunger-relief organization, and people like you.

Leading the charge is comedian and actor Joel McHale, who will be participating and tracking all his active calories burned using his Fitbit Surge.

Joel McHale talks FitForFood

Yeah, that guy.

Whether you’re taking the stairs or taking a hike, you’re taking one for the team. Because it’s not just about getting fit. It’s about doing good. So, what are you waiting for? Let’s do this thing. Sign up here.

Source: blog.fitbit.com